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Manchester United get a new shirt sponsor

Posted by wpcomimportuser1 Wednesday, September 17, 2008 at 7:13 am
3 Comments • Trackback (0)

TIME's Adam Smith in London addresses the really big question: What does the financial crisis mean for soccer sponsorships?

Consider the line up: local bank and Newcastle United sponsor Northern Rock had to be nationalized in February after it was caught short of cash when the money markets seized; on Sep. 12, Britain's third largest tour operator XL went bust leaving London club West Ham United without a shirt sponsor; and now insurance giant AIG, shirt sponsor at English and European club champions Manchester United, is teetering on the brink of collapse.

Now that AIG has been rescued, I'm really looking forward to the logo of its new owner, the Federal Reserve system, taking pride of place on those Man United shirts. Or maybe they could just read "USA."

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  • 1

    rofl rofl rofl...i think they'd all quit first justin..

    That Anonymous…
    September 17, 2008
    at 9:18 am
  • 2

    They like Americans at Fulham FC. (At least they did last year; now Clint Dempsey is the only Yank left there.) Fulham's sponsor is LG. Think the Fed could swing a takeover of them?

    Justin Fox
    September 17, 2008
    at 3:58 pm
  • 3

    Thank God you got around to addressing this issue, Justin. If anyone was going to address how the economy was going to affect the EPL it would be you. Too bad this crisis didn't affect Man U from bring Berbetov in. Like they needed him.

    Shawn Wright
    September 17, 2008
    at 11:55 pm

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