The NFL doesn't stand a chance of conquering the world
I've got two questions after the NFL's first-ever regular-season visit to Europe on Sunday (the Giants beat the Dolphins 13-10 in London): Does anybody think American football will ever have sustained mass appeal outside the North American continent? And if not, is it really worth the NFL's money to go to all this effort to stage the occasional overseas game?
Soccer is the one truly global team sport. Basketball probably comes in second. Volleyball is big as a participatory sport in lots of places but doesn't have the kind of mass spectator appeal that makes a sport a big business. Then you have sports that are far from global in scope, but attract mass spectator interest (and thus generate big bucks) on multiple continents: baseball, cricket, rugby, hockey (especially if you're generous and count the field and ice versions as one sport). And let's not forget team handball. (Am I missing anybody?)
American football, like hurling and Aussie rules football, is a sport very much tied to its home country. Yeah, they play it in Canada and there seems to be some grassroots interest in Northern Mexico. But football has had a century now to spread beyond North America and, the International Federation of American Football notwithstanding, it hasn't moved much beyond cult appeal. Maybe it's the "American" in the name (the unmodified "football" has been claimed by soccer in the rest of the world); more likely it's the complicated rules and the expense and hassle of fielding a properly equipped team.
Despite the pronounced lack of global interest, the NFL's huge success at home has made it the world's richest sports league. So it keeps trying to use some of those vast riches to make inroads elsewhere. The league finally gave up this summer on its 16-year effort to establish a European minor league. Now it's planning to fund an American football academy at the University of Bath. Sorry, but I don't see this going much of anywhere. Sure, the NFL can build up niche audiences overseas, but the scale of its financial success within the U.S. is so epic that they'll have only the tiniest impact on its bottom line.
Some NFL owners appear to agree, and have chosen a different means of going global: Buying into the one global sport, soccer. The Glazers of the Tampa Bay Bucs now own Manchester United. Stan Kroenke of the St. Louis Rams has a big stake in London's Arsenal. The Krafts of the New England Patriots own the local soccer team, the New England Revolution, and have shown interest in the past in Liverpool. American Football League founder Lamar Hunt was also one of the founding fathers of Major League Soccer. Maybe these guys know something that NFL Commissioner Roger Goodell doesn't.
Update: I forgot about Randy Lerner, who owns the Cleveland Browns and Aston Villa. Plus there's Tom Hicks, the new co-owner of Liverpool. He's not an NFL owner, but is from Texas.
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1
I agree that the NFL will not conquer outside of the US.
With the thechology that is available to us today, we can get our "fix" be it US footbal or soccer, or table tennis anywhere in the world.
Since we can get what we like wherever we are in thw rodl (well, almost), there's no reason to invest in learning and acquiring the appreciation of a completely "foreign" game.
The only way that another game will conquer another land is for the youth of that culture to embrace it and that would take years. The adults grew up watching a sport and that's what they're going to watch come what may. The NFL would not be willing to make necessary investments for the years and years it would take in an attempt to insert US footbal into another culture.
Soccer is becoming more and more popular here, but again, it's the kids that are playing it. In 10 or 15 or 20 years, it will be very popular here, as we will have a generation of people who grew up playing the game.
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2
I agree that the NFL will not conquer outside of the US.
With the thechology that is available to us today, we can get our "fix" be it US footbal or soccer, or table tennis anywhere in the world.
Since we can get what we like wherever we are in thw rodl (well, almost), there's no reason to invest in learning and acquiring the appreciation of a completely "foreign" game.
The only way that another game will conquer another land is for the youth of that culture to embrace it and that would take years. The adults grew up watching a sport and that's what they're going to watch come what may. The NFL would not be willing to make necessary investments for the years and years it would take in an attempt to insert US footbal into another culture.
Soccer is becoming more and more popular here, but again, it's the kids that are playing it. In 10 or 15 or 20 years, it will be very popular here, as we will have a generation of people who grew up playing the game.
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3
I agree that the NFL will not conquer outside of the US.
With the thechology that is available to us today, we can get our "fix" be it US footbal or soccer, or table tennis anywhere in the world.
Since we can get what we like wherever we are in thw rodl (well, almost), there's no reason to invest in learning and acquiring the appreciation of a completely "foreign" game.
The only way that another game will conquer another land is for the youth of that culture to embrace it and that would take years. The adults grew up watching a sport and that's what they're going to watch come what may. The NFL would not be willing to make necessary investments for the years and years it would take in an attempt to insert US footbal into another culture.
Soccer is becoming more and more popular here, but again, it's the kids that are playing it. In 10 or 15 or 20 years, it will be very popular here, as we will have a generation of people who grew up playing the game.
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4
Yep, Mr. Fox, you forgot one sport that has a global(ish) following: Golf. Europe, Eastern Asia, Australia, and North America are all into it. While sure, it is no soccer, you surely have as many fans of golf as you do volleyball?
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5
Yep, Mr. Fox, you forgot one sport that has a global(ish) following: Golf. Europe, Eastern Asia, Australia, and North America are all into it. While sure, it is no soccer, you surely have as many fans of golf as you do volleyball?
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6
Yep, Mr. Fox, you forgot one sport that has a global(ish) following: Golf. Europe, Eastern Asia, Australia, and North America are all into it. While sure, it is no soccer, you surely have as many fans of golf as you do volleyball?
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7
In terms of sports, tennis also should be considered a "player" in international capitalist terms (as opposed to track and field, gymnastics, various 'winter sports' which have large followings but whose amateur component outstrips its 'professional' one.
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8
I was talking team sports and intentionally not getting into individual ones (and no, the Ryder Cup and the Davis Cup don't make golf and tennis team sports). If you get into individual sports there's also boxing, table tennis, skiing, car racing, and so on and on. Which was why I didn't get into individual sports.
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9
A sell-out crowd of 81,176 watched the Giants drive home that 13-10 victory. Despite the fact that American football currently exhibits little grassroots presence in the UK, the NFL received in excess of half a million requests for tickets within 72 hours of announcing that game. Overall, almost a million people registered interest in buying a ticket (not cheap at approx. $150 per ticket for regular seating). There is also huge demand for tickets for the San Diego v New Orleans game this year (2008), with the first 40,000 tickets selling out within 90 minutes of their release.
This incredible level of demand comes primarily from a country where american football is a niche sport. It could subsequently be argued that, were the investment in grassroots development better, the uptake of the sport would be really significant here and the interest in these NFL International Series games could be truly capitalised upon.
The reason that the NFL Europe league did not achieve this is because it did not have the primary goal of grassroots development. However, British governing bodies are starting to make a little more headway in this. We currently have junior, senior and college leagues operating here and the profile of the game will continue to rise.
I have no doubt in my mind that significant capital investment in the grassroots development of the sport in Britain and Europe would lead to a very healthy interest in the sport over here; without that investment, however, the game may remain a niche sport for a long time to come.
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