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Something you didn't know about how the blogosphere works

Here's part of a comment, from Curious Capitalist regular Yagdyu, that deserves wider distribution:

Most bloggers and blog commentors are either rich people or are friends and family to rich people. Our access to millions and millions of dollars allow[s] us to waste time on the internet giving baseless opinions on issues that affect less fortunate people. We then use this data to manufacture and market products to those same people.

My "I ♥ (heart, for those browsers that can't handle my coding) Dutch pensions" t-shirts will be available for sale any day now.

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  • 1

    Most bloggers and blog commentors are either rich people or are friends and family to rich people.

    how does one address this kind of ignorance without resorting to ad hominem?

  • 2

    Yes, it's true.

    Companies regularly have people read blogs and internet social networks to browse for trends. These companies are able to tap into our habits and desires through these sources of communication. People often reveal more about themselves online than they do in real life.

  • 3

    p_lukasiak, where is the ignorance?

    This blog is being monitored by people with money and power. They search for trends and make speculations on what people like and dislike. Sometimes they are wrong and sometimes they are right. But this is a pretty easy way for the rich to do market research on goods and services. So blog away. Us rich people are counting on you!

  • 4

    I thought it was a joke, Yagdyu. Tell me it was a joke, right?

  • 5

    I'm trying to sort out this conspiracy theory.

    Part A: Most bloggers and blog commentors are either rich people or are friends and family to rich people.
    Part B: Most blog readers and lurkers are either rich people or are friends and family to rich people.

    Actually, it depends on how you define rich. In terms of the Earth's distribution of wealth, I can see that. In terms of, say, that of the United States ... not so much. The middle class of America drive most blogs. (I'll bet a lot of blogs from the "most bloggers" comment.)

  • 6

    (Sorry. I saw Justin Fox use italics, and I thought I'd try to bold some text there.)

  • 7

    Fixed it for you, Aaron. (And no, I don't usually go around altering people's comments, but I figure Aaron more or less asked.)

  • 8

    "Companies regularly have people read blogs and internet social networks to browse for trends."

    Manufacturing statistics is an artform that keeps many people employed.

    I am interested in which companies "have employees read blogs" willingly, to the point of instructing some of their employees to read blogs, as opposed to those companies that unwillingly pay their employees to read blogs. Can you name some of those companies who pay employees to read blogs please? I think I would like to short their stock.

  • 9

    GLD, all Fortune 500 companies use this process. It's not just Google and other tech companies who do this. It's a covert thing though. They do not want to let people know this. But these companies' websites take information from users and puts it into a database. The info is then sent to smaller firms that process this data and give reports to the big companies. It's a new form of consulting.

  • 10

    "It's not just Google and other tech companies who do this. It's a covert thing though."

    are these the same companies that conspired to implode WTC 7 ?

  • 11

    Yadgyu, I like your style of statistics manufacturing.

    No one can ask any of the Fortune 500 whether they instruct their employees to read blogs because it is a "covert thing", and of course the companies would deny it.

    I happen to own the Brooklyn Bridge. The municipal corporations of Brooklyn and Manhattan have worked with me over the past several years, on a covert basis, to transfer the bridge's quit claim title to me, the transfer of which was just completed last week. I am willing to sell you a 32 percent interest. You are interested aren't you?

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