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So is it Facebook vs. MySpace or Facebook vs. LinkedIn (or just one big Web mosh pit)?

As my fellow Time.com blogger Lisa Takeuchi Cullen reports, somebody from LinkedIn stopped by Time Thursday to try to convince people here to make more use of the professional networking site (or whatever you want to call it). I missed the tutorial, but I am a LinkedIn member (albeit one with a piddling 27 connections). A sample tip:

3. Check out a person's history.
You can learn a lot about someone on their profile page, if they let you (LinkedIn's "accounts and settings" function lets you set privacy controls). For instance, a little dinky called the "one-click reference" at the top of the page tells you all the people on the network who worked with the person at the company. That's hugely useful for journalists digging for sources, but also if you're expanding your business contacts.

Meanwhile, college-networking site Facebook has been working hard to graduate along with its users--and has been working especially hard to convince my former colleagues at Fortune that it can be a useful business tool. David Kirkpatrick has written an article and a couple of online columns lately about the company's attempt to make itself into what founder Mark Zuckerberg calls "an operating system" for users, and I've been getting lots of invites from Fortune people asking me to be their Facebook friend (I've been sending a few, too).

Lev Grossman (it's Link to Your Friends and Colleagues Day here at the Curious Capitalist!) mused a few days ago about the epic struggle between the rival online nations of Facebook and MySpace:

Facebook has historically been tight on policing its borders and maintaining civil order -- I think of it kinda like medieval Japan -- but with this new development it's showing signs of loosening up. MySpace is more like the U.S. right now: huge, free'n'easy and chaotic on the inside, and reasonably relaxed about its borders, with a few exceptions.

I'm not sure exactly how LinkedIn fits into Lev's nation-state metaphor. Its borders have always been less secure than Facebook's, but it is far less tolerant of frivolity than either Facebook or MySpace. Maybe it's Norway.

In any case, I'm of the impression that for grownups (at least grownups who aren't musicians or presidential candidates), the LinkedIn-Facebook rivalry will be far more relevant than anything MySpace does. Facebook is a vastly richer environment (I find out from LinkedIn when my friends change jobs; I get that on Facebook too, plus what music they're listening to, who they've recently befriended, etc.), but LinkedIn was designed for doing business.

Then again, why exactly is it that we need social networking sites to do business or anything else? Isn't the Internet itself the biggest, richest, most open social networking site of all? Are all these closed networks going to seem like AOL a few years down the road? No answers here. I've got to go check what's new on Facebook.

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  • 1

    These social networking sites are kinda scary to me...

    In real life, people move on, make new friends, forget old acquaintences, etc, etc, etc...

    Now, for the rest of your life, you will be stuck with that guy you thought was pretty cool when you were a sophomore in high school, but turned out to be kind of a jerk by you junior year, will be part of your life forever. Even if you move to Katmandu, he's going to be sending you his freaking baby pictures....

    Thanks to Facebook, BFF MEANS "forever", whether you like it or not.

  • 2

    LMAO, p_lukasiak. It's so true, and the funny thing, because of that very sentiment, a whole crop of companies will pop up that will help you to sever that relationship with little flaming.

  • 3

    Are you serious, Justin? We all know that LinkedIn sucks.

  • 4

    Hi Justin,

    Maybe I am a bit off the subject. These social sites have great deal of customer behaivor and after all who we are: is is like a shared diary among your friend. But anyone can be your friend, even some voter, companies trying to sell you or the next company to hire you.

    Mario Ruiz
    httt://www.oursheeet.com

  • 5

    If you have to ask the question - "Is it Facebook or..." - then you really don't get it anyway. Facebook answers all the problems that plague MySpace - e.g., spammers. And it has tons of features and applications. I sort of missed the opportunity to post pics on LinkedIn.

    As far as the social networking sites being "scary" because you can't get rid of old friends, who says that these people have to matter anyway. In high school, I used to pass all kinds of people in the hall and give them no more than a casual nod, if that. The peopel who have hundreds of "friends" are doing nothing more than that - giving a simple acknowledgment.

    As far as Facebook not having a business side to it, all someone has to do is add the appropriate applicaiton, and then LinkedIn is dust. Most professional networks involve a huge chunk from our colleges/gradschools/work places.

    I do think that Facebook is underhyped, and that's an unusual comment coming from someone who thinks any hype is too much. Seriously...

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